Arrow chart showing the change in subscription prices for the lowest ad-free tier for select streaming services from launch year to present as of Dec. 5, 2025. Netflix was $8.99 when it launched in 2007 and $17.99 in 2025. Hulu was $9.99 when it launched in 2010 and $18.99 in 2025. All eight video services and three music services have increased their subscription prices since their launch date.