Stacked area chart showing the share of global demand for original streaming programming by service, quarterly between 2016 and 2022. Netflix's share of demand has fallen from a high of 63% in Q3 2017 to 42% in Q4 2022. The share from its tech streaming rivals Amazon Prime Video and Apple TV+ has stayed around 15% while the share from its entertainment streaming rivals (Disney+, Hulu, HBO Max, Paramount+, and Peacock) has grown from 14% to over 30%.