If lower price/more value
41%
31%
35%
29%
22%
If content more relevant to me
23%
21%
14%
10%
9%
Q4_Pay_2023. You say you don’t currently subscribe or donate to an online newspaper or other news service. Which of the following, if any, would most encourage you to pay? Base: Those that don’t subscribe to news: USA: 18–24 = 168, 25–34 = 257, 35–44 = 229, 45–54 = 227, 55+ = 660.
Source: Digital News Report 2023