Try to negotiate the best deal for my company
19%
Press for collective agreements that benefit the whole news ecosystem
72%
Don't enter into any deals with AI companies
6%
Don't know
4%
Q6. Leaving aside you r own company’s current position, what attitude do you think the news industry should take to possible licensing deals with AI companies? Choose one. Base = 304.
Source: 'Journalism, media and technology trends and predictions 2025'.