23% of APAC consumers will cut back spending on toiletries/household supplies if current inflation rates persist

Thinking about how the inflation rate might impact your normal spending in the next 12 months (e.g., not spending during a holiday season), which of the following are you planning to spend more/less or the same amount in the next 12 months?

All

23%

53%

21%

Gen Z (born 1997 – 2009)

22%

50%

23%

Millennials (born 1981 – 1996)

22%

54%

21%

Gen X (born 1965 – 1980)

27%

57%

14%

Baby Boomers (born 1946 – 1964)

27%

57%

13%