A small but fast-growing subcategory

Source: Source: IRI, a Chicago-based market research firm (@iriworldwide), 52 weeks ending Aug. 8, 2021. Total U.S. multi-outlet with c-store (supermarkets, drugstores, mass market retailers, gas/c-stores, military commissaries and select club and dollar retail chains). Note: Sales rankings shown are for individual brand line listings, not total brand listings. *IRI includes refrigerated dairy alternatives in the refrigerated milk category.