Reasons Consumers Are Interested in Purchasing Apple Vision Pro

June 2023
February 2024
Entertainment/immersive content experiences
16%
11%
Hands-free and device-free interaction
6%
5%
Capturing or reliving realistic, spatial photos/video
6%
5%
To be a first/early adopter
5%
4%
Socializing with a realistic digital avatar
4%
2%
Work/productivity
4%
4%
Premium, personalized design and fit
4%
3%
None of the above/I'm not interested in this
78%
85%
Source: Variety Intelligence Platform via CivicScience “Apple Vision Pro Study”; Note: fielded online Jan. 25-Feb. 5, 2024 (n=1,110), and June 21-26, 2023 (n=795); weighted to U.S. Census; respondents chose all that applied