Buffs vs. Rams athletic revenue

University of Colorado athletics brought in a record $34.9 million in ticket sales in fiscal year 2024 — a direct result of the arrival of football coach Deion Sanders. That was just one of many areas where CU outdrew Colorado State in athletic revenue. Here's a comparative look at the top revenue sources for the two schools. Click column headers to sort.

Table showing top revenue sources for CU and CSU athletic programs