Views towards disclosure of AI use in advertising by use case

Q1: How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances?
Q2: Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?
(Showing responses for Q2 among consumers who indicated "fairly comfortable" or "very comfortable" in Q1 only)

Note: Figures are rounded to the nearest whole number, and may not add up to 100%.

YouGov 2022
YouGov Surveys: January 2024 Embed