The World Cup Opening Match Drew a More Affluent Audience Than The Wood Cup

Share of Audience Segment by Event, June 12, 2026; based on data from Spatial.ai: PersonaLive combined with Placer.ai data for captured trade areas.

Segment definitions – Ultra Wealthy Families: the nation's wealthiest families. Wealthy Suburban Families: wealthy and diverse suburban families living children-driven lifestyles. Near-Urban Diverse Families: middle-class diverse families living in urban or near-urban areas. Educated Urbanites: well-educated young singles living in dense urban areas working relatively high-paying jobs. Young Professionals: well-educated young professionals starting their careers in white-collar or technical jobs. Young Urban Singles: singles starting their careers in trade and service jobs. Sunset Boomers: well-off boomers near or at retirement age living in picturesque locations. City Hopefuls: low-income households in dense urban areas.
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