Top 10 US mortgage lenders by (aware) Consideration scores

YouGov BrandIndex: Brands ordered by Average Consideration rank between March 1, 2022 and Feburary 28, 2023, with additional filtering by Americans planning to buy their first home in the next 12 months via YouGov Profiles; Change in Score measured between that time and the previous twelve months. (N>495)

YouGov 2022
March 1, 2022 - February 28, 2023