Many say they are more likely to trust news organisations focusing on diverse representation across multiple lines

Percentage who say they are more or less likely to trust news organisations that focus on having a diverse representation of journalists in the following ways

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MGMT_DEI_TRUST. Are you more or less likely to trust news organisations that focus on having a diverse representation of journalists in any of the following ways? Base: Brazil = 2,000, India = 2,050, UK = 2,179, US = 2,000. Note: 'Less likely to trust' includes those who say they are 'much less' or 'somewhat less likely to trust', whereas 'more likely to trust' includes those who say they are 'much more' or 'somewhat more likely to trust'. Excludes those who say 'neither more nor less likely to trust' or 'don't know'.

Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.