| £m | change (£m) | change (%) | ||||
| Total Category | 1688.8 | 120.8 | 7.7% | |||
| Total Own Label | 961.2 | 61.7 | 6.9% | |||
| 2024 | 2023 | |||||
| 1 | 1 | Warburtons | Warburtons | 281.0 | 5.0 | 1.8% |
| 2 | 2 | New York Bakery Co | Grupo Bimbo UK | 93.4 | 3.6 | 4.0% |
| 3 | 4 | Krispy Kreme | Krispy Kreme UK | 43.3 | 26.9 | 163.5% |
| 4 | 3 | Deli Kitchen | Signature Flatbreads | 22.1 | 3.2 | 16.9% |
| 5 | 8 | St Pierre | St Pierre Groupe | 21.8 | 10.0 | 84.3% |
| 6 | 5 | 7Days | Mondelez | 16.4 | 0.9 | 5.6% |
| 7 | 7 | McVitie's | Pladis UK | 14.6 | 1.3 | 9.8% |
| 8 | 6 | Brioche Pasquier | Brioche Pasquier UK | 14.1 | −0.3 | −1.8% |
| 9 | 9 | La Boulangere | Norac Foods UK | 11.3 | −0.3 | −2.4% |
| 10 | 10 | Pitch | Brioche Pasquier UK | 11.2 | 0.2 | 2.1% |