Q1: How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances?
Q2: Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?
(Showing only responses for "Yes, brand should disclose they have used AI for this" in Q2, among consumers who indicated "fairly comfortable" or "very comfortable" in Q1)
=> Tip: mouse over interactive legend / dots to see % for each potential AI use