Figure 7: Complementing or Replacing

Share of consumers accessing AI platforms who have “complemented” or “replaced” previous behaviors in the last 12 months, by how consumers access AI platforms

Source: PYMNTS Intelligence, The Agentic AI Report Series. N = 1,299: Consumers who have used a dedicated AI app or site, fielded Jan. 6, 2026, to Jan. 30, 2026