Already trusting audiences are more likely to say engagement strategies would help with trust

Percentage who says they are 'much' or 'somewhat more likely' to trust news organisations that do each of the following among those who do versus do not trust news in general

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ENGMT_TRUST. Are you more or less likely to trust news organisations that do each of the following? TRUST_GEN. Generally speaking, to what extent do you trust, or not trust information from the news media in [Brazil/India/the UK/the US]? Base: Trust/do not trust: Brazil = 796/753, India = 1,365/319, UK = 885/680, US = 975/579. 'Trust' includes those who say they 'trust completely' or 'trust somewhat' whereas 'do not trust' includes those who say they 'do not trust very much' or 'do not trust at all'.

Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.