Best Brands 2020 in the United Kingdom – Improvers
| Brand Name | Score | Previous Score | Change in Score |
|---|---|---|---|
| Netflix | 42.2 | 35.1 | 7.1 |
| National Lottery | 8.1 | 1.2 | 7.0 |
| Amazon Prime Video | 21.8 | 15.2 | 6.6 |
| Ryanair | −24.8 | −31.0 | 6.1 |
| Cadbury | 41.4 | 35.4 | 6.0 |
| Greggs | 23.7 | 18.3 | 5.5 |
| 31.4 | 26.1 | 5.3 | |
| Lotus Biscoff | 18.3 | 13.3 | 5.1 |
| Coca-Cola | 13.1 | 8.1 | 5.0 |
| Pret A Manger | 13.3 | 8.5 | 4.8 |
