Early Days for Paid Podcast Market

How likely, if at all, would you be to pay or donate money to access/listen to a podcast in the next 12 months (i.e. until early June 2021)?

FOR MORE DATA, VISIT

Source: YouGov & Variety Intelligence Platform

Note: Among U.S. adult podcast users who have never paid for or donated to a podcast (N=1,030). Survey conducted Jun. 8-10, total N=2,645 A18+.