Consumer Willingness to Pay for GAP-Certified Agri-Food, 2005 Survey
When asked what they would pay for a safe version of a product whose ordinary version cost 1,000 won, consumers indicated premiums of 57-96% across product categories.
When asked what they would pay for a safe version of a product whose ordinary version cost 1,000 won, consumers indicated premiums of 57-96% across product categories.
