Cheaper inquiries can cost more per won project

Illustrative acquisition costs in USD. Each campaign spends $1,200; A brings 40 inquiries and 2 wins, B brings 20 inquiries and 4 wins.

September 2026 U.S. planning example, not market benchmarks. Cost per inquiry = spend / inquiries. Cost per won project = spend / wins from the same inquiry cohort after follow-up. Assumes equal included costs and comparable project scope; excludes overhead, delivery costs, cancellations, and repeat business. Small hypothetical samples do not predict results.
Chart: GetWorklySource: GetWorkly illustrative calculationGet the data