Proportion of online news payers who say each is a motivation for paying

Selected markets

→ Direct benefits: 81%
→ Social motives: 46%

Q7_2026_motivation1. You said that you have paid for access to online news in the last year … Which of the following, if any, describes why you pay for online news? Base: Those that have paid for online news themselves in the last year in selected markets = 5,709.
Source: Digital News Report 2026

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Reuters