Horizon Media’s WHY and Scout 360 team conducted a proprietary survey to its Finger on the Pulse panel with 1,061 people March 18-24. More than half of the respondents said they were interested in the NBA, more than half were NHL fans and more than one-third claimed to be an avid sports fan (8 or more on a scale of 1 to 10). 71% of sports fans said that they have already had a sporting event that they were planning on attending rescheduled; 31% have had one canceled. Here are other select results from the study.
How should the NHL proceed?