Audience changes for top 10 UK newsbrands in February 2025

Ranked by MoM % change

The Sun
0.8%
−14.2%
BBC
−1.5%
2.7%
ITV
−2.8%
1.3%
Mail Online
−3.2%
−2.9%
The Independent
−5.4%
−6.2%
Yahoo!
−5.6%
11.6%
The Guardian
−6.2%
−3.0%
Mirror
−7.3%
−14.5%
Sky News
−8.0%
−7.2%
Daily Express
−8.4%
34.5%
There may regularly be digital market factors outside of the control of Ipsos iris that can impact the data for digital publishing brands.
Source: Ipsos iris, 1-28 February, Adults 15+. Ipsos iris is endorsed by UKOM. Press Gazette custom listCreated with Datawrapper