First-Generation Households with Gen Alpha Index to Total Gen Alpha
% of Shoppers | Latest 12 Months Ending 1/31/2024
United
States
Mexican
/ Latin
European
Japanese
Other
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100%
0
20
40
60
80
100%