Which brands are pre-owned car buyers more likely to prefer compared to brand new car buyers?

When you are in the market next to purchase from one of the following brands, from which of the following would you consider purchasing? (%)

The chart is sorted on the basis of Z-score, a mechanism which dynamically captures the degree of variances between two groups of consumers on YouGov Profiles.
YouGov 2022
YouGov CategoryView | Feb 2024 - 2025