Consideration score for skincare and cosmetics has been growing year-on-year among men aged 18-34

When you are in the market next to buy a product from a cosmetic and skincare brand, from which of the following would you consider? (% across the overall skincare and cosmetics sector)

52-week moving average
YouGov 2022
YouGov BrandIndex | Jan 1, 2020 - Dec 31, 2024