Crackers | SOI 2024

PRODUCT	CRACKERS
Dollar Sales Current	$9,932,301,787
Dollar Sales % Change vs YA	4
Unit Sales Current	2,692,338,737
Unit Sales % Change vs YA	−3
Price per Unit Current	$3.69
Price per Unit % Change vs YA	8


PRODUCT	AO CRACKERS
Dollar Sales Current	$7,135,649,611
Dollar Sales % Change vs YA	3
Unit Sales Current	1,792,402,849
Unit Sales % Change vs YA	−3
Price per Unit Current	$3.98
Price per Unit % Change vs YA	6


PRODUCT	NABISCO-AO CRACKERS
Dollar Sales Current	$1,530,207,258
Dollar Sales % Change vs YA	3
Unit Sales Current	381,477,751
Unit Sales % Change vs YA	−1
Price per Unit Current	$4.01
Price per Unit % Change vs YA	4

PRODUCT	CHEEZ IT-AO CRACKERS
Dollar Sales Current	$1,423,448,838
Dollar Sales % Change vs YA	1
Unit Sales Current	351,275,843
Unit Sales % Change vs YA	−6
Price per Unit Current	$4.05
Price per Unit % Change vs YA	8

PRODUCT	PEPPERIDGE FARM-AO CRACKERS
Dollar Sales Current	$1,344,503,169
Dollar Sales % Change vs YA	3
Unit Sales Current	301,182,328
Unit Sales % Change vs YA	−7
Price per Unit Current	$4.46
Price per Unit % Change vs YA	11

PRODUCT	PRIVATE LABEL-AO CRACKERS
Dollar Sales Current	$665,598,102
Dollar Sales % Change vs YA	13
Unit Sales Current	236,421,786
Unit Sales % Change vs YA	6
Price per Unit Current	$2.82
Price per Unit % Change vs YA	6

PRODUCT	KELLOGGS-AO CRACKERS
Dollar Sales Current	$545,831,630
Dollar Sales % Change vs YA	10
Unit Sales Current	134,054,544
Unit Sales % Change vs YA	3
Price per Unit Current	$4.07
Price per Unit % Change vs YA	7

PRODUCT	TRISCUIT-AO CRACKERS
Dollar Sales Current	$398,964,085
Dollar Sales % Change vs YA	−4
Unit Sales Current	103,867,611
Unit Sales % Change vs YA	−8
Price per Unit Current	$3.84
Price per Unit % Change vs YA	5

PRODUCT	STACYS-AO CRACKERS
Dollar Sales Current	$243,362,122
Dollar Sales % Change vs YA	3
Unit Sales Current	49,190,830
Unit Sales % Change vs YA	−3
Price per Unit Current	$4.95
Price per Unit % Change vs YA	6

PRODUCT	CRUNCHMASTER-AO CRACKERS
Dollar Sales Current	$84,733,907
Dollar Sales % Change vs YA	12
Unit Sales Current	18,674,209
Unit Sales % Change vs YA	9
Price per Unit Current	$4.54
Price per Unit % Change vs YA	2

PRODUCT	BLUE DIAMOND-AO CRACKERS
Dollar Sales Current	$79,869,526
Dollar Sales % Change vs YA	−12
Unit Sales Current	20,640,658
Unit Sales % Change vs YA	−17
Price per Unit Current	$3.87
Price per Unit % Change vs YA	6

PRODUCT	SIMPLE MILLS-AO CRACKERS
Dollar Sales Current	$73,088,874
Dollar Sales % Change vs YA	38
Unit Sales Current	14,349,497
Unit Sales % Change vs YA	36
Price per Unit Current	$5.09
Price per Unit % Change vs YA	1

PRODUCT	CRACKERS WITH FILLINGS
Dollar Sales Current	$1,489,392,122
Dollar Sales % Change vs YA	11
Unit Sales Current	506,454,436
Unit Sales % Change vs YA	−4
Price per Unit Current	$2.94
Price per Unit % Change vs YA	15


PRODUCT	LANCE-CRACKERS WITH FILLINGS
Dollar Sales Current	$455,949,206
Dollar Sales % Change vs YA	15
Unit Sales Current	137,500,553
Unit Sales % Change vs YA	4
Price per Unit Current	$3.32
Price per Unit % Change vs YA	10

PRODUCT	NABISCO-CRACKERS WITH FILLINGS
Dollar Sales Current	$395,567,703
Dollar Sales % Change vs YA	17
Unit Sales Current	111,804,639
Unit Sales % Change vs YA	9
Price per Unit Current	$3.54
Price per Unit % Change vs YA	7

PRODUCT	FERRERO-CRACKERS WITH FILLINGS
Dollar Sales Current	$179,850,821
Dollar Sales % Change vs YA	1
Unit Sales Current	44,216,023
Unit Sales % Change vs YA	−14
Price per Unit Current	$4.07
Price per Unit % Change vs YA	17

PRODUCT	KEEBLER-CRACKERS WITH FILLINGS
Dollar Sales Current	$135,597,246
Dollar Sales % Change vs YA	2
Unit Sales Current	78,034,586
Unit Sales % Change vs YA	−6
Price per Unit Current	$1.74
Price per Unit % Change vs YA	9

PRODUCT	PRIVATE LABEL-CRACKERS WITH FILLINGS
Dollar Sales Current	$79,531,210
Dollar Sales % Change vs YA	10
Unit Sales Current	37,105,925
Unit Sales % Change vs YA	−5
Price per Unit Current	$2.14
Price per Unit % Change vs YA	15

PRODUCT	AUSTIN-CRACKERS WITH FILLINGS
Dollar Sales Current	$67,256,226
Dollar Sales % Change vs YA	−23
Unit Sales Current	12,915,995
Unit Sales % Change vs YA	−57
Price per Unit Current	$5.21
Price per Unit % Change vs YA	78

PRODUCT	COMBOS-CRACKERS WITH FILLINGS
Dollar Sales Current	$62,620,287
Dollar Sales % Change vs YA	8
Unit Sales Current	21,286,923
Unit Sales % Change vs YA	1
Price per Unit Current	$2.94
Price per Unit % Change vs YA	7

PRODUCT	MUNCHIES-CRACKERS WITH FILLINGS
Dollar Sales Current	$48,602,998
Dollar Sales % Change vs YA	46
Unit Sales Current	32,803,780
Unit Sales % Change vs YA	−5
Price per Unit Current	$1.48
Price per Unit % Change vs YA	54

PRODUCT	FRITO LAY-CRACKERS WITH FILLINGS
Dollar Sales Current	$44,900,880
Dollar Sales % Change vs YA	39
Unit Sales Current	20,843,357
Unit Sales % Change vs YA	2
Price per Unit Current	$2.15
Price per Unit % Change vs YA	36

PRODUCT	J R DIPPERS-CRACKERS WITH FILLINGS
Dollar Sales Current	$7,011,899
Dollar Sales % Change vs YA	−7
Unit Sales Current	4,279,907
Unit Sales % Change vs YA	−19
Price per Unit Current	$1.64
Price per Unit % Change vs YA	15

PRODUCT	SALTINE CRACKERS
Dollar Sales Current	$648,160,693
Dollar Sales % Change vs YA	4
Unit Sales Current	223,593,420
Unit Sales % Change vs YA	−2
Price per Unit Current	$2.90
Price per Unit % Change vs YA	6


PRODUCT	NABISCO-SALTINE CRACKERS
Dollar Sales Current	$399,566,453
Dollar Sales % Change vs YA	−1
Unit Sales Current	101,477,955
Unit Sales % Change vs YA	−4
Price per Unit Current	$3.94
Price per Unit % Change vs YA	4

PRODUCT	PRIVATE LABEL-SALTINE CRACKERS
Dollar Sales Current	$169,638,691
Dollar Sales % Change vs YA	21
Unit Sales Current	94,624,612
Unit Sales % Change vs YA	2
Price per Unit Current	$1.79
Price per Unit % Change vs YA	18

PRODUCT	KEEBLER-SALTINE CRACKERS
Dollar Sales Current	$38,099,125
Dollar Sales % Change vs YA	−17
Unit Sales Current	11,069,845
Unit Sales % Change vs YA	−21
Price per Unit Current	$3.44
Price per Unit % Change vs YA	5

PRODUCT	GAMESA-SALTINE CRACKERS
Dollar Sales Current	$18,734,428
Dollar Sales % Change vs YA	5
Unit Sales Current	4,760,599
Unit Sales % Change vs YA	−8
Price per Unit Current	$3.94
Price per Unit % Change vs YA	14

PRODUCT	DUX-SALTINE CRACKERS
Dollar Sales Current	$4,772,499
Dollar Sales % Change vs YA	−5
Unit Sales Current	1,126,817
Unit Sales % Change vs YA	−19
Price per Unit Current	$4.24
Price per Unit % Change vs YA	17

PRODUCT	LIL DUTCH MAID-SALTINE CRACKERS
Dollar Sales Current	$4,635,966
Dollar Sales % Change vs YA	−1
Unit Sales Current	2,000,547
Unit Sales % Change vs YA	−14
Price per Unit Current	$2.32
Price per Unit % Change vs YA	14

PRODUCT	SUNSHINE-SALTINE CRACKERS
Dollar Sales Current	$2,884,813
Dollar Sales % Change vs YA	4
Unit Sales Current	788,626
Unit Sales % Change vs YA	7
Price per Unit Current	$3.66
Price per Unit % Change vs YA	−3

PRODUCT	BUDS BEST-SALTINE CRACKERS
Dollar Sales Current	$2,203,960
Dollar Sales % Change vs YA	47
Unit Sales Current	4,398,467
Unit Sales % Change vs YA	27
Price per Unit Current	$0.50
Price per Unit % Change vs YA	16

PRODUCT	COLOMBINA-SALTINE CRACKERS
Dollar Sales Current	$1,807,506
Dollar Sales % Change vs YA	26
Unit Sales Current	1,040,931
Unit Sales % Change vs YA	22
Price per Unit Current	$1.74
Price per Unit % Change vs YA	3

PRODUCT	BAKERS HARVEST-SALTINE CRACKERS
Dollar Sales Current	$1,077,973
Dollar Sales % Change vs YA	745
Unit Sales Current	466,568
Unit Sales % Change vs YA	327
Price per Unit Current	$2.31
Price per Unit % Change vs YA	98

Table with 7 columns and 34 rows.

CRACKERS	$9,932,301,787	4	2,692,338,737	−3	$3.69	8
AO CRACKERS	$7,135,649,611	3	1,792,402,849	−3	$3.98	6
NABISCO-AO CRACKERS	$1,530,207,258	3	381,477,751	−1	$4.01	4
CHEEZ IT-AO CRACKERS	$1,423,448,838	1	351,275,843	−6	$4.05	8
PEPPERIDGE FARM-AO CRACKERS	$1,344,503,169	3	301,182,328	−7	$4.46	11
PRIVATE LABEL-AO CRACKERS	$665,598,102	13	236,421,786	6	$2.82	6
KELLOGGS-AO CRACKERS	$545,831,630	10	134,054,544	3	$4.07	7
TRISCUIT-AO CRACKERS	$398,964,085	−4	103,867,611	−8	$3.84	5
STACYS-AO CRACKERS	$243,362,122	3	49,190,830	−3	$4.95	6
CRUNCHMASTER-AO CRACKERS	$84,733,907	12	18,674,209	9	$4.54	2
BLUE DIAMOND-AO CRACKERS	$79,869,526	−12	20,640,658	−17	$3.87	6
SIMPLE MILLS-AO CRACKERS	$73,088,874	38	14,349,497	36	$5.09	1
CRACKERS WITH FILLINGS	$1,489,392,122	11	506,454,436	−4	$2.94	15
LANCE-CRACKERS WITH FILLINGS	$455,949,206	15	137,500,553	4	$3.32	10
NABISCO-CRACKERS WITH FILLINGS	$395,567,703	17	111,804,639	9	$3.54	7
FERRERO-CRACKERS WITH FILLINGS	$179,850,821	1	44,216,023	−14	$4.07	17
KEEBLER-CRACKERS WITH FILLINGS	$135,597,246	2	78,034,586	−6	$1.74	9
PRIVATE LABEL-CRACKERS WITH FILLINGS	$79,531,210	10	37,105,925	−5	$2.14	15
AUSTIN-CRACKERS WITH FILLINGS	$67,256,226	−23	12,915,995	−57	$5.21	78
COMBOS-CRACKERS WITH FILLINGS	$62,620,287	8	21,286,923	1	$2.94	7
MUNCHIES-CRACKERS WITH FILLINGS	$48,602,998	46	32,803,780	−5	$1.48	54
FRITO LAY-CRACKERS WITH FILLINGS	$44,900,880	39	20,843,357	2	$2.15	36
J R DIPPERS-CRACKERS WITH FILLINGS	$7,011,899	−7	4,279,907	−19	$1.64	15
SALTINE CRACKERS	$648,160,693	4	223,593,420	−2	$2.90	6
NABISCO-SALTINE CRACKERS	$399,566,453	−1	101,477,955	−4	$3.94	4
PRIVATE LABEL-SALTINE CRACKERS	$169,638,691	21	94,624,612	2	$1.79	18
KEEBLER-SALTINE CRACKERS	$38,099,125	−17	11,069,845	−21	$3.44	5
GAMESA-SALTINE CRACKERS	$18,734,428	5	4,760,599	−8	$3.94	14
DUX-SALTINE CRACKERS	$4,772,499	−5	1,126,817	−19	$4.24	17
LIL DUTCH MAID-SALTINE CRACKERS	$4,635,966	−1	2,000,547	−14	$2.32	14
SUNSHINE-SALTINE CRACKERS	$2,884,813	4	788,626	7	$3.66	−3
BUDS BEST-SALTINE CRACKERS	$2,203,960	47	4,398,467	27	$0.50	16
COLOMBINA-SALTINE CRACKERS	$1,807,506	26	1,040,931	22	$1.74	3
BAKERS HARVEST-SALTINE CRACKERS	$1,077,973	745	466,568	327	$2.31	98