DOOH Weekly Reach
Weekly cover for Digital OOH in Great Britain split by weight of TV viewing. What is apparent is that OOH is the ideal place to reach light TV viewers - 85% of whom see a digital screen each week.
This shows the proportion of TV viewers who see digital out of home screens each week split by the weight of TV viewing. Lighter viewers spend less time in front of the TV and more time in the great outdoors (where they see OOH ads)
