Public opinion on brand trust

Japan
Only the below brands were included in the survey. It should not be treated as a list of the most or least trusted brands as it is not exhaustive.

Table with 4 columns and 15 rows.
	Trust	Neither
Asahi Shimbun	44%	36%	20%
Fuji TV News	49%	36%	15%
Local newspaper	50%	39%	11%
Mainichi Shimbun	43%	41%	17%
NHK News	59%	28%	13%
Nikkei	50%	38%	12%
Nippon TV News	52%	35%	12%
Sankei Shimbun	42%	43%	15%
TBS News	51%	35%	15%
TV Asahi News	51%	33%	16%
TV Tokyo News	48%	40%	12%
Weekly Bunshun	26%	39%	35%
Weekly Shincho	25%	46%	29%
Yahoo! News	47%	37%	15%
Yomiuri Shimbun	47%	40%	14%

Q6_brand trust. How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Details: 6–10 coded as ‘Trust’, 5 coded as ‘Neither’, 0–4 coded as ‘Don’t trust’. Those that haven’t heard of each brand were excluded. Whether respondents consider a brand trustworthy is their subjective judgement, and the scores are aggregates of public opinion, not an objective assessment of underlying trustworthiness. More on how we ask about trust in news brands here.
Place of Japan in RSF World Press Freedom Index: 70/180. More at rsf.org