Dollar values represent locally targeted digital ad spending and N values represent ad counts by topic from August 2 to October 5, 2024 for Trump's campaign.

N = 10
N = 1
N = 9
$1,861
$1,509
$852
Immigration
Economy
Black Americans [Crime + Economy + Immigration + Police]
Chart: Makenzie KerneckelSource: Andrew Arrenge, Director of Operations for the Penn Program on Opinion Research and Election Studies Get the dataCreated with Datawrapper