 | 1. Prospecting/marketing Customers are prompted to provide consent for cookie collection |
 | 2. Sales/onboarding Customers presented with a clear and simple privacy notice detailing how personal data is collected, used, and potentially shared with 3rd parties Customers asked for consent specific to products and channels |
 | 3. Service Customers able to manage consent preferences conveniently through multiple touchpoints (such as withdrawing data for marketing and advertising purposes) |
 | 4. Retention Customers receive an invite for an optional life insurance session with clear explanation that their personal data may be shared with 3rd parties Only customers who consent will be included in further engagement |
 | 5. Termination Customer requests account closure and deletion of their personal data The company provides transparent explanation of which data will be deleted and which needs to be retained for legal or compliance purposes |
