"Dynamic pricing" announcement led to an uptick in conversations around Wendy's but sentiment was mostly negative

Showing Word of Mouth Exposure and Buzz scores for Wendy's with a 3-day moving average

Word of Mouth Exposure: Which of the following restaurant chains have you talked about with friends and family in the past two weeks (whether in the news, through advertising, or talking to friends and family)? (Delivered as %)

Buzz: Over the past two weeks, which of the following restaurant chains have you heard something positive about (whether in the news, through advertising, or talking to friends and family)? Now which of the following have you heard something negative about over the past two weeks? (Delivered as a net score)
YouGov 2022
YouGov BrandIndex | Feb.1 – Mar. 4, 2024