Even in low news trust markets there are brands that are trusted by 50% or more of the population

↑ Brand has majority trust

← Overall trust in news is below average

Q6_2016_1. Thinking about news in general, do you agree or disagree with the following statements? – I think you can trust most news most of the time. Q6_brand trust. How trustworthy would you say news from the following brands is? Please use the scale below,where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: Total sample in each market ≈ 2000. Details: 6–10 coded as ‘Trust’, 5 coded as ‘Neither’, 0–4 coded as ‘Don’t trust’. Those that haven’t heard of each brand were excluded. Whether respondents consider a brand trustworthy is their subjective judgement, and the scores are aggregates of public opinion, not an objective assessment of underlying trustworthiness. More on how we ask about trust in news brands here.