Older consumers are more likely to be talking about the brand
In the past two weeks, which brands have you talked about with family and friends? (% of UK adults)
11
Dec
18
25
1
Jan
8
15
22
29
5
Feb
12
19
26
5
Mar
0
1
2
3
4
5
6
7
8
9
10
Age: 18-34
Age: 35-49
Age: 50+