Willingness to pay for online news among those who don't currently pay anything

% figures

Q: You said you don’t currently pay for online news. If you were to pay for online news, what is a fair price that you would be happy paying, if anything? Base: Those who do not pay for news online, ranging from Norway = 1146 to UK = 1803. *Note: Other pay brackets are: Denmark: 10 DKK or less, 11-50 DKK, 51-100 DKK. Japan: ¥200 or less, ¥201-1,000, ¥1,001-2,000. Norway: 10 NOK or less, 11-50 NOK, 51-100 NOK. Poland: 1 PLN or less, 2-5 PLN, 6-10 PLN. Sweden: 20 SEK or less, 21-100 SEK, 101-200 SEK. Switzerland: 1 CHF or less, 2-5 CHF, 6-10 CHF.
Chart: Press GazetteSource: Reuters Institute for the Study of Journalism Digital News ReportGet the dataDownload image