Research done on how many marketing software tools are companies using broken down on company size. Small businesses use on average 13 marketing software tools, mid-size companies use 27 and enterprise companies use one average 52 different tools. Methodology: Stackbeam researched 15 companies per company size category (n: 45) and used 4 different technographic tools to validate the tool stack and the findings per company. Each company was also manually observed to see website pixel fires to specific tools. Selection of companies: Cross-vertical selection ranging from retail, travel, e-commerce, services, B2B and auto industries.
Research done on how many marketing software tools are companies using broken down on company size. (Total n: 45, 15 companies per company size category) Methodology: Stackbeam used 4 different technographic tools to validate the tool stack and the findings per company. Each company was also manually observed to see website pixel fires to specific tools. To find server-side tools used we have also studied documentation from the companies in the study on tools they use. Selection of companies: Cross-vertical selection ranging from retail, travel, e-commerce, services, B2B and auto industries.