Preference for External or On-Premises Gen AI, Among Media & Entertainment Decision Makers

Survey Q: What is your preferred method of adopting generative AI tools in your organization?

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Source: HarrisX/Variety Intelligence Platform, June 2024; note: survey fielded May 2024 among U.S. media and entertainment decision makers whose company was actively using or testing generative AI in areas of business (n=90)

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