Audiences split on which kinds of efforts are most likely to impact their sense of trust

Percentage who say each of the following areas is most likely to impact their sense of trust in news organisations

TRUST_PRIORITY. Thinking about the four areas we have asked about, which is most likely to impact your sense of trust towards news organisations? Base. Brazil = 2,000, India = 2,050, UK = 2,179, US = 2,000. Note: Excludes those who say they 'don't know'.
Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.

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