Brand value of top sports labels, teams, athletes and events according to the Forbes Fab 40, 2016
| Label | Label value | Team | Team value | Athlete | Athlete value | Event | Event value |
|---|---|---|---|---|---|---|---|
| Nike | 27,00027000 | New York Yankees | 660660 | Roger Federer | 3636 | Super Bowl | 630630 |
| ESPN | 16,50016500 | Dallas Cowboys | 580580 | Lebron James | 3434 | Summer Olympics | 366366 |
| Adidas | 7,0007000 | Los Angeles Lakers | 550550 | Phil Mickelson | 2828 | Winter Olympics | 285285 |
| Under Armour | 5,5005500 | Real Madrid | 520520 | Usain Bolt | 2525 | FIFA World Cup | 229229 |
| Sky Sports | 5,0005000 | Barcelona | 510510 | Tiger Woods | 2323 | WrestleMania | 180180 |
| UFC | 2,0002000 | Manchester United | 500500 | Cristiano Ronaldo | 1919 | College Football Playoffs | 160160 |
| MLBAM | 2,2002200 | New York Knicks | 450450 | Kevin Durant | 1616 | College Basketball Final Four | 155155 |
| YES | 1,4001400 | New England Patriots | 430430 | Lionel Messi | 1515 | World Series | 148148 |
| Reebok | 800800 | Bayern Munich | 430430 | Rory Mcilroy | 1313 | Daytona 500 | 133133 |
| NESN | 750750 | Los Angeles Dodgers | 410410 | MS Dhoni | 1111 | UEFA Champions League | 127127 |
