LabelLabel valueTeamTeam valueAthleteAthlete valueEventEvent value
Nike27,00027000New York Yankees660660Roger Federer3636Super Bowl630630
ESPN16,50016500Dallas Cowboys580580Lebron James3434Summer Olympics366366
Adidas7,0007000Los Angeles Lakers550550Phil Mickelson2828Winter Olympics285285
Under Armour5,5005500Real Madrid520520Usain Bolt2525FIFA World Cup229229
Sky Sports5,0005000Barcelona510510Tiger Woods2323WrestleMania180180
UFC2,0002000Manchester United500500Cristiano Ronaldo1919College Football Playoffs160160
MLBAM2,2002200New York Knicks450450Kevin Durant1616College Basketball Final Four155155
YES1,4001400New England Patriots430430Lionel Messi1515World Series148148
Reebok800800Bayern Munich430430Rory Mcilroy1313Daytona 500133133
NESN750750Los Angeles Dodgers410410MS Dhoni1111UEFA Champions League127127

All values are notional brand values in $ million