This bar chart shows the types of TikTok accounts followed by U.S. adults, with the largest groups being mid-tier individual influencers or creators (46%), small accounts (38%), and organization and public figures (12%). Organization and public figures include mega influencers (6%), entertainers or celebrities (2%), and brand officials or company spokespersons (2%), as well as journalists, industry professionals, non-profit organizations, and politicians are followed by less than 1% each. The data comes from an analysis of 227,946 unique accounts collected from April 8–16 and June 14–20, 2024.