Women are more likely than men to find social media influencers useful for information on fitness/exercise

How useful, if at all, do you think that social media influencers are as sources of information on the following topics? Please select one option for each row. Displaying results for fitness/exercise (% of respondents from 17 markets)

Net: Useful: either very useful or somewhat useful
Net: Not useful: either not very useful or not at all useful
YouGov 2022
YouGov Surveys: Serviced | May 2024