Singapore’s major retail and leisure attractions: brand metrics snapshot

WOM Exposure (% yes): "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"
Buzz (Net score): Over the past two weeks, have you heard something positive/negative about the following brands?
Consideration (% Yes): "The next time when you need to decide on a place of interest to visit, from which of the following would you consider visiting?"

Tip: mouse over the legend to see isolated positions of each place of interest.