How Red Ranks: Car Type Popularity in 2025

This chart illustrates the share of red vehicles across different car types in 2025, based on Kelley Blue Book data. Percentages reflect how often buyers choose red compared to other available colors within each segment.

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Red is most popular among convertibles (12%) and compact cars (10%), but makes up only 5% of luxury and sedan purchases.

Chart: Levine & Wiss Source: KBBCreated with Datawrapper