A sample inbound marketing funnel using industry standard conversion rates that illustrates the amount of activity required for a digital agency to close two sales per month.
| Inbound Funnel Steps | Leads | Conversion Rate |
|---|---|---|
| Website visitors | 12,000 | - |
| "Contact us" Form fills | 120 | 1% |
| Meetings set | 12 | 10% |
| Proposals | 4 | 30% |
| Closed sales | 2 | 60% |
