Natural ingredients
59.0%
Cruelty free
56.5%
Suitable for sensitive skin
47.7%
Recyclable packaging/plastic-free
30.8%
A fragrance I like
29.6%
Paraben-free
23.7%
Mild/suitable for children
10.3%
Vegan
10.3%
Provenance/where the product is made
9.3%
Gluten-free
2.4%
Other
3.9%