Consumer Acceptance of Gen AI Use in Aspects of Film & TV Production

Survey Q: What is your attitude toward generative AI being used partially or wholly to create the following in movies or TV shows you watch?

A digital replica of a deceased human actor
27%
20%
53%
A digital replica of a living human actor
28%
20%
52%
An entirely synthetic actor who isn’t a real person
30%
21%
49%
Scripts/screenplays
34%
24%
41%
Seamless dubbed version of foreign-language content using AI voices
42%
27%
31%
Theme music or original score
42%
24%
34%
Voice-over narration for a documentary or animated character
43%
22%
35%
Design for a new character
44%
24%
32%
High-quality special/visual effects (e.g., making an actor look older for a role)
51%
20%
29%
Illustrations used in animation
52%
22%
26%
Sound effects that represent the action onscreen
55%
22%
23%