Highest scores by year
Season Brand-Property (first year of partnership) % of the fans of each specific league who identified the brand as an official sponsor
2019Goodyear-NASCAR (1997)
64%
2019FedEx-PGA Tour (2007)
60%
2019Monster-NASCAR (2017)
58%
2019Gatorade-NBA (1984)
55%
2019M&M's-NASCAR (2000)
52%
2018Papa John’s-NFL (2010-2018)
63%
2018Anheuser-Busch-NFL(1988-2001, 2011-present) Gatorade-NBA (1984) Goodyear-NASCAR (1997)
60%
2018Gatorade-NFL (1983)
59%
2018FedEx-PGA Tour (2007)
56%
2018Monster-NASCAR (2017)
55%
2017FedEx-PGA Tour (2007)
59%
2017Goodyear-NASCAR (1997) Papa John’s-NFL (2010-2018)
56%
2017Gatorade-NFL (1983) Gatorade-NBA (1984)
55%
2017Monster-NASCAR (2017)
51%
2017Coca-Cola-NASCAR (1998)
50%
2016Goodyear-NASCAR (1997)
57%
2016Gatorade-NBA (1984)
56%
2016Coca-Cola-NASCAR (1998)
55%
2016Coca-Cola-MLS(2015) Papa John’s-NFL (2010-2018)
53%
2016FedEx-PGA Tour (2007) Gatorade-NFL (1983)
51%
2015Goodyear-NASCAR (1997)
67%
2015Sprint-NASCAR (2004-2016)
56%
2015Coca-Cola-NASCAR (1998)
55%
2015FedEx-PGA Tour (2007)
51%
2015Gatorade-NFL (1983) Gatorade-NBA (1984)
49%