MISSING: summary MISSING: current-rows.
Reino Unido40-person online community with 10 maintained* subscribers, 10 new* subscribers, 10 lapsed* subscribers, and 10 potential* subscribers. Includes a mix of age, gender, and social grade.
EEUU40-person online community with 10 maintained subscribers, 10 new subscribers, 10 lapsed subscribers, and 10 potential subscribers. Includes a mix of age, gender, and income level.
Germany30-person online community with 5 maintained subscribers, 5 new subscribers, 10 lapsed subscribers, and 10 potential subscribers. Includes a mix of age, gender, and social grade.
*Note: Maintained subscribers = paying for at least one year, with half paying for over five years. New = subscribed in the last year. Lapsed = unsubscribed in the last year. Potential = interested in subscribing but never have.