Americans are most likely to purchase generic products over name brand ones as a result of shrinkflation
You previously mentioned that you are concerned about shrinkflation. Which, if any, of the following are you likely to do over the next three months (i.e. until May 2023) as a result of shrinkflation? (Please select all that apply) (% of US adults)
All
18-34
35-54
55+
I'm likely to purchase generic products over name brand products
46
43
45
49
I'm likely to switch to a different brand (i.e. supermarket own brands)
45
42
44
48
I'm likely to stop purchasing some products
43
34
42
48
I'm likely to purchase products in bulk instead of smaller packages
34
39
38
27
I'm likely to wait or hold off on purchasing some products
33
35
33
32
I'm likely to buy whole and/or fresh foods instead of pre-packaged products