| Apparel (clothing, but not footwear or accessories) | 38% | 49% | 48% | 22% | 37% | 35% | 38% |
| Footwear (shoes) | 33% | 39% | 41% | 30% | 32% | 25% | 32% |
| Toys/Hobbies/Gifts (games, DIY, crafts, etc.) | 28% | 43% | 33% | 15% | 28% | 21% | 26% |
| Accessories (bags/purses, belts, hats, etc.) | 27% | 39% | 33% | 16% | 28% | 24% | 24% |
| None of the above | 26% | 17% | 22% | 29% | 27% | 34% | 27% |
| Consumer Electronics (TVs, stereo systems, etc.) | 25% | 27% | 35% | 21% | 19% | 21% | 25% |
| Sporting Goods (sports equipment \& specialty apparel, not including 'athleisure' casualwear) | 24% | 26% | 23% | 22% | 21% | 23% | 27% |
| Personal Care/Beauty/Nutraceuticals (soap, dental care, cosmetics, vitamins, supplements, etc.) | 20% | 27% | 23% | 23% | 18% | 14% | 16% |
| Jewelry (rings, necklaces, etc.) | 20% | 29% | 24% | 11% | 25% | 15% | 16% |
| Home Goods/Decor/Improvement (furniture, decorations, building materials, etc.) | 18% | 22% | 27% | 8% | 19% | 12% | 22% |
| Office Supplies (print/paper products, writing tools, etc.) | 15% | 19% | 23% | 6% | 12% | 11% | 18% |
| Automotive parts (car/motorcycle/boat parts, etc.) | 14% | 17% | 23% | 8% | 13% | 10% | 12% |
| Food/Beverage (groceries, meal kits, alcohol, etc.) | 13% | 11% | 12% | 19% | 11% | 11% | 12% |
| Household Supplies (toilet paper, detergent, etc.) | 10% | 9% | 15% | 8% | 10% | 8% | 10% |
| Pet supplies (dog/cat food, accessories, etc.) | 8% | 9% | 13% | 4% | 8% | 6% | 10% |
